It took me a long time to be at peace with the idea that all of the things that I am influence how I think and what I can do for you. And even longer to actually reveal them to anyone and let folks know that I’m not just a Brand Writer and Strategist.

That just happens to be a place where my experiences and interests intersect with my skills and talents.

At the end of the day, we’re probably going to be working together for awhile, so here are some other things to know about me:

On the personal side, I am happily married to a woman who is likely smarter than me (but kind enough to not remind me too often) and the proud father of two truly remarkable daughters.

Before starting my career, initially, as an advertising copywriter some 20 years ago, I built and later sold a successful pet store, and also have a great deal of experience in all facets - from dishwasher to co-owner - of the restaurant industry. These retail and service industry experiences were incredibly useful as I evolved into a consulting role.

Over the years of helping clients figure it out and do better I began to identify recurring patterns of what worked and eventually created Brandphilic™, a philosophy and proprietary approach to branding based on the simple truth that your brand is the way that people feel about you, and that people do business with people they like.

I’ve since trademarked Brandphilic™ and apply that approach to every brand-related project I work on.

I am the author of Cogh and the Machine, a surreal novel-in-verse about the journey of a young college graduate through the corporate world, and am currently at work on another novel.

I am an experienced photographer and videographer, hold a current FAA Section 107 Commercial Drone License, and provide those services for clients in order to keep imagery on-brand when needed.

I am also a digital artist using my photography as the basis for my work. I am especially influenced by the work of Ed Ruscha and Edward Hopper, and will be launching The Watercolor Project in the near future, where some of my work will be available.

I absolutely love movies - from direction to cinematography to screenwriting - in all forms and from all eras and am tinkering with a screenplay in my spare time. I am also, apparently, a nerd and attend Comic Con (see pic) every year in NYC.

I am (forever) teaching myself guitar, play some piano as well, write poetry and essays on Medium under my name, enjoy PC gaming and surfcasting in the Fall for stripers.

Above all, I’m here to help. To be honest, that’s probably my greatest weakness as a ‘businessman’, as I’m often guilty of giving away ideas and solutions for free. But also my greatest strength, because I’ve made a real difference for a lot of people through my work, which is very fulfilling. Plus it’s always the right thing to do.

I think more businesses should do that. That’s not naïveté; it’s practical advice because what you give comes back to you, often multiplied. By your actions you get to choose what that is, so choose wisely.

Finally, I reside on the North Fork of Long Island which, all things considered, is a pretty nice place to live.