I'm A...

Writer | Brand Communications Strategist | Author | Creative Tinkerer | Principal at LGM creative, LLC | Creator of Brandphilic® | North Fork, LI

How To Be Young Again

Some people say getting old is a choice. I used to think that was big, fat happy load of...ahhh... self-deceit. Now, I don't. Yes, you can be young again.  Young with a spark in your eye and spring in your step. Young in the way you remember feeling as a kid. Really....

How to Save the Movies. And Maybe your Business.

When I used to go to the movies it was an Event. Two hours away from more of the same, and transported to somewhere new. An escape.  Something different. I'd be excited, alert, aware. Fidgety even. Sitting in my seat. Waiting with anticipation. There used to be a neat...

Is Brand Loyalty Dead?

I was reading an article the other day in The Wall Street Journal about how major brands are finding it necessary to raise prices on consumer staples in large part, it seems, to meet profit and earnings goals.  For some reason this is being presented as news though,...

How To Fix Everything

Ever interrogate a 4-year old? If you're a parent, you probably have -- and usually after something has mysteriously become broken while you weren't there.  The routine is always the same: there's a little watery-eyed shrug (which almost always effectively turns your...

Why Peas + Potatoes = Progress

When I was a kid, I hated peas. Absolutely hated them.  But when I was a kid, it was maybe a different time - at least in our household.  There was no "Well, what would little num num like instead?".  Nope. If it was on your plate, you ate it. Period. Which, for a...

Ever Want to Start Over?

Sure you do.  Most people do -- and that's not necessarily a bad thing. In fact, when done for the right reasons, it can be a sign of growth.  Here's the thing: if you think you've reached your limit in the old, and want to move on to the new, to that place where you...