I'm A...

Writer | Brand Communications Strategist | Author | Creative Tinkerer | Principal at LGM creative, LLC | Creator of Brandphilic® | North Fork, LI

The Antidote – A Poem For 03/28/20

The Antidote – A Poem For 03/28/20

Everyone Breathless in Panicky State Is there nothing to do now but just Sit and Wait? And to TV and Phone Check for Constant Update? To Confirm More Bad News, Addict's Itch must we Sate? Forget not that all 'News' Is not Kind Service Free But most Business of Profit,...

How To Be Young Again

Some people say getting old is a choice. I used to think that was big, fat happy load of...ahhh... self-deceit. Now, I don't. Yes, you can be young again.  Young with a spark in your eye and spring in your step. Young in the way you remember feeling as a kid. Really....

How to Save the Movies. And Maybe your Business.

When I used to go to the movies it was an Event. Two hours away from more of the same, and transported to somewhere new. An escape.  Something different. I'd be excited, alert, aware. Fidgety even. Sitting in my seat. Waiting with anticipation. There used to be a neat...

Is Brand Loyalty Dead?

I was reading an article the other day in The Wall Street Journal about how major brands are finding it necessary to raise prices on consumer staples in large part, it seems, to meet profit and earnings goals.  For some reason this is being presented as news though,...

How To Fix Everything

Ever interrogate a 4-year old? If you're a parent, you probably have -- and usually after something has mysteriously become broken while you weren't there.  The routine is always the same: there's a little watery-eyed shrug (which almost always effectively turns your...