When I was a kid, I hated peas. Absolutely hated them. But when I was a kid, it was maybe a different time – at least in our household. There was no “Well, what would little num num like instead?”. Nope. If it was on your plate, you ate it. Period.
Which, for a pea-hater, was tricky. Eventually, in order to actually leave the dinner table and get on with my life, I learned a trick: mix the dreaded peas into the mashed potatoes (which I happened to like), and maybe throw in a drop of ketchup on the tough days.
That way I could get my peas down without evening realizing it, because I liked what was around them. Plus I got to get up from my table, and my parents were, well, reasonably happy.
Everyone’s got both peas and potatoes in their life. For example, I don’t like the tedium of doing media plans for clients, but if I want to get their message in front of the right people, it’s a necessary evil. My peas, if you will.
But I do like strategy, and I love to write. Those are my potatoes.
When I do a media plan, I do both, but focus on the parts I like more than the ones I don’t. That way, the work gets done, my clients are happy and, in the long run, I get to choose what I want to eat.
Which is still, typically, not peas.
But they’re growing on me 😉